Your marketing efforts should obviously be well-rounded, but mastering behavioral segmentation is a must. In fact, it’s something that consumers expect.
RFM analysis is alive and well. It’s a simple and efficient way to use quantitative data – like sales records – to get a meaningful impression of clients.
There are many different ways of thinking about marketing, but one, in particular, stands out in this modern age of online marketing. It is called STP.
CDP solutions provide an all-in-one platform where marketers can visualize the entire customer journey from click to revenue.
CPA (cost per acquisition) is one of the most common pricing models in online ads. In this article, we’ll discuss everything you need to know about CPA advertising: what CPA is, how CPA works, the difference between CPA and other pricing models, and how to optimize your CPA costs.
When you design an ad campaign, many of the variables you choose to use may seem arbitrary. However, even minor changes such as color, font, or image selection can make a substantial difference in converting visitors or followers to customers. Before you commit to a single ad concept or pitch wording, test your advertising to see just how effective it can be.
Modern businesses create heaps of data. They also run countless models on a consistent basis to find results. These results help to prove a concept or point they are trying to make. With these results, stakeholders can make crucial data-backed business decisions. But this can all mean nothing if you don't understand whether or not the models you're running and resulting data are even valid.
Companies that wrangle and organize the influx of marketing data for automated decision making have a competitive advantage. Marketing data science to include machine learning and AI have greatly enhanced our ability to do this.
Putting together an effective marketing strategy is crucial to the success of almost any organization. Connected marketing is a great […]
It's time that you begin applying this turnkey strategy to identify and analyze your target market.