If there’s anything the data age has taught modern businesses, it’s that each generation has a mind of its own. […]
In some ways, data is the lifeblood of marketing. It’s what businesses use to understand customers, track progress, and decide […]
Boardrooms have long been battlegrounds for sales and marketing teams pleading their case for the most valuable department of any […]
This detailed advice on Marketing Analytic Best Practices helps marketers collect useful data, maximize its value and set beneficial goals. Read on
Marketing analytics is the use of customer, competitor, and industry data to make smarter decisions for your marketing team. This […]
Marketing analytics ensures that your organization can develop a smart, data-driven marketing strategy. If you’re looking for a general overview […]
Marketing analytics is the use of quantitative methods to analyze marketing data, helping you make smarter data-driven decisions. In this post we outline Definition, Benefits, Tools, and More.
You already know you must cater to Google – the search giant owns 92% of the global online search market. This means if you want to be found, you need to be listed on Google and pay attention to its Analytics. This monitoring tool provides detailed information about your site’s audience, acquisition, behavior, and conversions both historically and in real-time.
The act of segmentation analysis takes a look at each of those smaller sections and finds the unique consumer needs within each segment.
We are living in the world of big data. Businesses are popping up everywhere, and customers have a variety of options available. Understanding customer loyalty analytics is the key to improving your customer experience. An improved experience makes for long-term happy customers.