When you design an ad campaign, many of the variables you choose to use may seem arbitrary. However, even minor changes such as color, font, or image selection can make a substantial difference in converting visitors or followers to customers. Before you commit to a single ad concept or pitch wording, test your advertising to see just how effective it can be.
If you're a woman in the analytics field - or just someone who wants to know the latest and greatest developments - the 2020 Women in Analytics (WIA) conference is a must-attend.
We are living in the world of big data. Businesses are popping up everywhere, and customers have a variety of options available. Understanding customer loyalty analytics is the key to improving your customer experience. An improved experience makes for long-term happy customers.
More and more people are turning to the internet for products/ services. This has forced businesses to understand the importance of using a digital marketing funnel. Some of its significant benefits to your business include.