You already know you must cater to Google – the search giant owns 92% of the global online search market. This means if you want to be found, you need to be listed on Google and pay attention to its Analytics. This monitoring tool provides detailed information about your site’s audience, acquisition, behavior, and conversions both historically and in real-time.
Companies that wrangle and organize the influx of marketing data for automated decision making have a competitive advantage. Marketing data science to include machine learning and AI have greatly enhanced our ability to do this.
"Big data" is the latest industry buzzword, but what do you actually do with it? Here's a look at five ways firms are using marketing data science.