Target Market
It's time that you begin applying this turnkey strategy to identify and analyze your target market.
audience segmentation
Audience segmentation is the process of organizing your market into groups and sub-groups on the basis of shared characteristics.
Multi-Touch Attribution
The sustainability of any business can be attributed to its ability to market itself well. In other words, your sales […]
Demographic Segmentation
Demographic segmentation is one market research tool you should use to better understand your customers. Segmentation helps you create customer profiles that allow you to target your marketing strategies more effectively.
The act of segmentation analysis takes a look at each of those smaller sections and finds the unique consumer needs within each segment.
Your marketing efforts should obviously be well-rounded, but mastering behavioral segmentation is a must. In fact, it’s something that consumers expect.
Stp Marketing
There are many different ways of thinking about marketing, but one, in particular, stands out in this modern age of online marketing. It is called STP.
Marketing Mix Modeling
What is Media Mix Modeling? Deciding the best way to spend your finite marketing budget should be one of the foremost concerns of any marketing professional. Unfortunately, it’s not always easy to know the optimal allocation for these funds.
Marketing Attribution: Wrangling the Data Beast
Marketing is a vast and often confusing field drowning in data. Marketing attribution data strategy provides a way to wrangle the beast.
Data Science Has a Better Idea
"Big data" is the latest industry buzzword, but what do you actually do with it? Here's a look at five ways firms are using marketing data science.