Demographic segmentation is one market research tool you should use to better understand your customers. Segmentation helps you create customer profiles that allow you to target your marketing strategies more effectively.
Your marketing efforts should obviously be well-rounded, but mastering behavioral segmentation is a must. In fact, it’s something that consumers expect.
What is Media Mix Modeling? Deciding the best way to spend your finite marketing budget should be one of the foremost concerns of any marketing professional. Unfortunately, it’s not always easy to know the optimal allocation for these funds.
"Big data" is the latest industry buzzword, but what do you actually do with it? Here's a look at five ways firms are using marketing data science.