Every company needs to track its sales, marketing efforts, and customer behavior. Setting that up is the easy part, but what do you do with the company sales data that comes back? You can use the information provided by your company data to increase sales, but only if you know how to interpret and use it.
Digital technologies have reshaped the business landscape of countless industries, dramatically boosting productivity and efficiency. Yet far too many companies […]
Funnel analysis is the process of telling you who bailed and when -- but most importantly, why.
Introduction Capturing web analytics data about how users interact with your website may be one of the most crucial tasks […]
Companies that wrangle and organize the influx of marketing data for automated decision making have a competitive advantage. Marketing data science to include machine learning and AI have greatly enhanced our ability to do this.
The sustainability of any business can be attributed to its ability to market itself well. In other words, your sales […]
Statistics Cheat Sheet
This statistics cheat sheet will serve as a quick primer in data science by explaining three concepts.
Data Science Has a Better Idea
"Big data" is the latest industry buzzword, but what do you actually do with it? Here's a look at five ways firms are using marketing data science.
Achilles Heal
Organizations are struggling with marketing attribution accuracy, often unknowingly, and it's costing them a fortune.