Multi-Touch Attribution
The sustainability of any business can be attributed to its ability to market itself well. In other words, your sales […]
Marketing Mix Modeling
What is Media Mix Modeling? Deciding the best way to spend your finite marketing budget should be one of the foremost concerns of any marketing professional. Unfortunately, it’s not always easy to know the optimal allocation for these funds.
Marketing Attribution: Wrangling the Data Beast
Marketing is a vast and often confusing field drowning in data. Marketing attribution data strategy provides a way to wrangle the beast.