THE PEOPLE BEHIND THE PLATFORM

ironFocus didn’t start in a boardroom. It started with a pattern.

We kept finding the same problem showing up across organizations with long customer funnels and long consideration cycles……best-of-breed systems at every stage of the journey but no connective tissue between them. The digital trail went dark exactly where the most important decisions were being made. Lots of data. No unified picture. And nobody could tell you what was actually driving customers from first touch to closed revenue.

The pattern showed up in higher education. Then mortgage. Then senior living. Then aviation. Different industries, same problem.

Eight years ago we built ironFocus to solve it. Not by replacing the systems organizations already relied on, but by becoming the connective tissue between them……pulling data together, cleaning it, connecting identities across platforms where they exist, attributing the dimensions and factors that explain why outcomes happen, and surfacing the insights that actually move businesses forward.

60+ years of combined experience dedicated to finding the insight that changes everything.

Derek McCallum
Co-Founder & Chief Data Officer

Derek has spent his career leading technology, marketing, and operations, primarily in the education sector. He specializes in turning complex business challenges into data-driven solutions……the kind that give executives the actionable intelligence they need to actually grow. He built the methodology ironFocus is founded on by doing the work himself, inside real organizations, with real stakes. He’s a hands-on leader who still spends most of his day in a query window because understanding the data at that level is what separates real insight from a pretty dashboard.

Craig Jacobs
Co-Founder & Chief Administrative Officer

Craig brings nearly two decades of leadership experience to ironFocus, including ten years at MGM Resorts overseeing technology infrastructure, operations, and data-driven customer solutions. His expertise in integrating technology at scale in complex, high-volume environments gives ironFocus a perspective most data companies simply don’t have……he’s seen what enterprise operations look like from the inside and knows exactly what it takes to make intelligence actionable at scale. Where Derek finds the diamond, Craig makes sure the whole operation runs well enough to deliver it.

Nick Hachman
Chief Solutions Architect

Nick has spent his career solving complex technology and data challenges in higher education and senior health insurance. With a deep passion for automation and efficiency he designs scalable solutions that help organizations unify their data and improve the outcomes that matter most to their business. He has a rare ability to walk into a complicated system and data environment and immediately see the path to a solution……the kind of instinct that only comes from years of doing the hard work at the systems level.