We like to describe ourselves as Customer Funnel Optimization and Analytics Specialists. There’s a bunch packed into that description, so let’s break it down:
By customer funnel, we mean the journey of a customer or client from initial interest to revenue and repeat revenue. Basically, the whole process from when your ad campaign generates a lead to when your sales rep lands a successful sale and converts the lead into a buying customer.
Our optimization process touches the entire marketing and sales funnel. The basic question we ask is, “how can we make it better?” That may seem vague, but that is the beauty of the question. We aren’t restricted to a set formula. We are looking to streamline marketing and sales technology, enhance funnel tracking and measuring, and make the whole conversion process more performant.
We want, to give you the best insights to improve conversion rates at each step of the funnel. Analytics is our primary means of getting the data in front of you. We produce data rich reports and dashboards that are necessary to improve marketing and sales performance throughout the funnel.
Have you ever worked with a tech company only to get frustrated that they are impossible to speak to? This is where we at ironFocus stand out. We are specialists in both tech and business. We speak the language of IT teams and marketing/sales leaders. Our experience in both fields allows us to easily convey expert advice on the most effective data solutions while helping you bridge communication gap internally at the same time.
Overall, we fit a very specific need in the current market. We want to provide unified access to your data across various platforms, systems, locations and products. We have the talent to put your existing sales and marketing technology investments to work. We want you to have access to all your data so you can maximize your marketing and sales efforts. In the end, we want you to have the power to make the best decisions based on data not on hunches or politics.
We exist to boost business growth by providing funnel optimizations and analytics that are customized to fit unique businesses and customer journeys.
Take a look at these articles to understand more about who we are and what we do.
Your Guide to Funnel Optimization
What is Marketing Analytics
Why Marketing Analytics Consulting Should be Considered
Or if you prefer a more direct approach, let’s talk! We would love to answer any questions that you may have.