Marketing automation systems are a great tool to have in your arsenal when it comes to your customer data strategy. The harsh reality is that they are often configuration nightmares and can introduce as many problems as they solve if not integrated correctly into a comprehensive customer data solution.
Our team can audit the current implementation, provide funnel optimizations tips that translate to growth and profit, administer your solution, and integrate it into your entire system mix. As an unbiased third party, we know when to ignore your account manager Jose’s suggestions that lead to retention through data hostage and unnecessary expenses. We are system/tool agnostic and will help you design the best solution utilizing your existing investments to reduce expense and maximize outcomes.