Your Guide to Customer Funnel Optimization: The What, The Why, and The HowYour Guide to Customer Funnel Optimization: The What, The Why, and The How

Your Guide to Customer Funnel Optimization: The What, The Why, and The How

3 years ago
Ryan Brown

Sales funnel optimization is key to ensuring that your business makes the most of its opportunities. By understanding the sales…

Marketing Data Strategy: 6 Failures to AvoidMarketing Data Strategy: 6 Failures to Avoid

Marketing Data Strategy: 6 Failures to Avoid

3 years ago

The Need for a Marketing Data Strategy As funnel data consultants, we speak with executives and business owners across many…

How Data Activation will Drive your Business Forward in 2022How Data Activation will Drive your Business Forward in 2022

How Data Activation will Drive your Business Forward in 2022

3 years ago

In 2022, there is data everywhere. Too much data. Handling it all can be overwhelming and with such an abundance…

Prescriptive Analytics: 9 Ways Data Can Carve Your Path ForwardPrescriptive Analytics: 9 Ways Data Can Carve Your Path Forward

Prescriptive Analytics: 9 Ways Data Can Carve Your Path Forward

3 years ago

Prescriptive analytics is a relatively new field of data science that uses predictive modeling and machine learning to provide actionable…

How To Break Through Customer FrictionHow To Break Through Customer Friction

How To Break Through Customer Friction

3 years ago

Customer friction is the bane of a business's existence when it comes to website sales. In short, customer friction can…

Generational Data: Stay in Tune with the Tech-GenerationsGenerational Data: Stay in Tune with the Tech-Generations

Generational Data: Stay in Tune with the Tech-Generations

3 years ago

If there's anything the data age has taught modern businesses, it's that each generation has a mind of its own.…

Third-party Data Collapse: Tips for the Data ApocalypseThird-party Data Collapse: Tips for the Data Apocalypse

Third-party Data Collapse: Tips for the Data Apocalypse

3 years ago

In some ways, data is the lifeblood of marketing. It's what businesses use to understand customers, track progress, and decide…

Reverse ETL: 5 Ways to Free Your Marketing and Sales DataReverse ETL: 5 Ways to Free Your Marketing and Sales Data

Reverse ETL: 5 Ways to Free Your Marketing and Sales Data

3 years ago

It's a well-known fact that data is the lifeblood of any business. It helps us create customer profiles and understand…

Account Based Marketing: Top 5 ABM Metrics to CaptureAccount Based Marketing: Top 5 ABM Metrics to Capture

Account Based Marketing: Top 5 ABM Metrics to Capture

4 years ago

Boardrooms have long been battlegrounds for sales and marketing teams pleading their case for the most valuable department of any…

Digital Marketing Analytics: Top 5 Best PracticesDigital Marketing Analytics: Top 5 Best Practices

Digital Marketing Analytics: Top 5 Best Practices

5 years ago

This detailed advice on Marketing Analytic Best Practices helps marketers collect useful data, maximize its value and set beneficial goals.…