Data Management, Architecture and Activation

These posts describe the structures that store and transport data.

How Data Activation will Drive your Business Forward in 2022

In 2022, there is data everywhere. Too much data. Handling it all can be overwhelming and with such an abundance…

3 years ago

Reverse ETL: 5 Ways to Free Your Marketing and Sales Data

It's a well-known fact that data is the lifeblood of any business. It helps us create customer profiles and understand…

3 years ago

Measurement Protocol 101: Improve Your Google Analytics Data

You already know you must cater to Google – the search giant owns 92% of the global online search market.…

5 years ago

SQL Server Reporting Services for the Digital Marketing Funnel

Fortunately, companies with a SQL license can utilize SQL Server Reporting Services at no additional cost to visualize and analyze…

5 years ago

The Top SQL Reporting Tools to Help You Make the Right Business Decisions

You can't make smart business decisions in today's high-tech environment without SQL reporting tools that help you understand data. Businesses…

5 years ago

The Top 5 Data Warehouse Tools

The ability to manage and use big data is crucial for nearly every organization, no matter how large or small.…

5 years ago

ETL Tools: What You Need to Know

Data is of increasing paramount importance in this information age. A rather infamous example of how obtaining the right data…

5 years ago

The Top 5 Popular Data Warehouse Tools

Not all data warehouses are created equal, and some are better suited for different use cases and customers. If you’re…

5 years ago

Google Tag Manager Data Layer: How GTM Data Layer Helps You Improve Your Analytics Strategy

Introduction Capturing web analytics data about how users interact with your website may be one of the most crucial tasks…

5 years ago