These posts focus on the marketing and sales expertise of ironFocus.
The Need for a Marketing Data Strategy As funnel data consultants, we speak with executives and business owners across many…
Customer friction is the bane of a business's existence when it comes to website sales. In short, customer friction can…
If there's anything the data age has taught modern businesses, it's that each generation has a mind of its own.…
In some ways, data is the lifeblood of marketing. It's what businesses use to understand customers, track progress, and decide…
Boardrooms have long been battlegrounds for sales and marketing teams pleading their case for the most valuable department of any…
This detailed advice on Marketing Analytic Best Practices helps marketers collect useful data, maximize its value and set beneficial goals.…
Marketing analytics is the use of customer, competitor, and industry data to make smarter decisions for your marketing team. This…
The act of segmentation analysis takes a look at each of those smaller sections and finds the unique consumer needs…
We are living in the world of big data. Businesses are popping up everywhere, and customers have a variety of…
Data privacy is important to consumers. Smart companies have made strides in recent years towards adopting methods of protecting their…