The Need for a Marketing Data Strategy As funnel data consultants, we speak with executives and business owners across many […]
If there’s anything the data age has taught modern businesses, it’s that each generation has a mind of its own. […]
In some ways, data is the lifeblood of marketing. It’s what businesses use to understand customers, track progress, and decide […]
Boardrooms have long been battlegrounds for sales and marketing teams pleading their case for the most valuable department of any […]
This detailed advice on Marketing Analytic Best Practices helps marketers collect useful data, maximize its value and set beneficial goals. Read on
Marketing analytics is the use of customer, competitor, and industry data to make smarter decisions for your marketing team. This […]
The act of segmentation analysis takes a look at each of those smaller sections and finds the unique consumer needs within each segment.
Data privacy is important to consumers. Smart companies have made strides in recent years towards adopting methods of protecting their customers' data. But with the occurrence of data breaches, many have realized self-regulation in a field ripe for potential losses needed better oversight.
Mobile advertising is one of the most effective ways to get your brand noticed. In addition to ensuring your marketing is slick and engaging, you should ensure that your ads are relevant to your target market. Read on to learn all you need to know about MAIDs.
Every business needs to market its products or services, in order to get new customers, or simply to get new business from existing customers. In this guide we take you through all you need to know about marketing optimization