Marketing based thoughts and advice of ironFocus.
The Need for a Marketing Data Strategy As funnel data consultants, we speak with executives and business owners across many…
If there's anything the data age has taught modern businesses, it's that each generation has a mind of its own.…
In some ways, data is the lifeblood of marketing. It's what businesses use to understand customers, track progress, and decide…
Boardrooms have long been battlegrounds for sales and marketing teams pleading their case for the most valuable department of any…
This detailed advice on Marketing Analytic Best Practices helps marketers collect useful data, maximize its value and set beneficial goals.…
Marketing analytics is the use of customer, competitor, and industry data to make smarter decisions for your marketing team. This…
The act of segmentation analysis takes a look at each of those smaller sections and finds the unique consumer needs…
Data privacy is important to consumers. Smart companies have made strides in recent years towards adopting methods of protecting their…
Mobile advertising is one of the most effective ways to get your brand noticed. In addition to ensuring your marketing…
Every business needs to market its products or services, in order to get new customers, or simply to get new…