Marketing analytics is the use of customer, competitor, and industry data to make smarter decisions for your marketing team. This…
Marketing analytics ensures that your organization can develop a smart, data-driven marketing strategy. If you’re looking for a general overview…
Marketing analytics is the use of quantitative methods to analyze marketing data, helping you make smarter data-driven decisions. In this…
You already know you must cater to Google – the search giant owns 92% of the global online search market.…
The act of segmentation analysis takes a look at each of those smaller sections and finds the unique consumer needs…
We are living in the world of big data. Businesses are popping up everywhere, and customers have a variety of…
Data privacy is important to consumers. Smart companies have made strides in recent years towards adopting methods of protecting their…
Incrementality isn't something you hear about as often as some other marketing metrics. That is because there's still plenty of…
Here are 13 sales metrics to get you started. Each one has the potential to help you kick start your…
Mobile advertising is one of the most effective ways to get your brand noticed. In addition to ensuring your marketing…