More and more businesses are looking to make marketing analytics consulting essential. It not only helps bridge the gap in…
Data, and tools to analyze that data have been around for quite a while, now. If you have ever run…
From self-driving cars to manufacturing robots and virtual assistants, the AI revolution is firmly underway. According to a PricewaterhouseCoopers survey, 84…
Powered by the digital revolution, the world of content marketing looks very different than it did 20 or even 5…
Sales funnels are critical tools for analyzing a business. Funnel analysis yields important data sets in funnel reporting. This data…
CDP solutions provide an all-in-one platform where marketers can visualize the entire customer journey from click to revenue.
It is important to understand the difference between KPIs and metrics. Read on to learn the difference and which ones…
At the heart of this major change lies the revolutionary technology of machine learning. Machine learning enables marketers to predict…
CPA (cost per acquisition) is one of the most common pricing models in online ads. In this article, we’ll discuss…
When you design an ad campaign, many of the variables you choose to use may seem arbitrary. However, even minor…