Boardrooms have long been battlegrounds for sales and marketing teams pleading their case for the most valuable department of any […]
Marketing analytics is the use of customer, competitor, and industry data to make smarter decisions for your marketing team. This […]
When you design an ad campaign, many of the variables you choose to use may seem arbitrary. However, even minor changes such as color, font, or image selection can make a substantial difference in converting visitors or followers to customers. Before you commit to a single ad concept or pitch wording, test your advertising to see just how effective it can be.
Putting together an effective marketing strategy is crucial to the success of almost any organization. Connected marketing is a great […]
What is Media Mix Modeling? Deciding the best way to spend your finite marketing budget should be one of the foremost concerns of any marketing professional. Unfortunately, it’s not always easy to know the optimal allocation for these funds.