Mobile advertising is one of the most effective ways to get your brand noticed. In addition to ensuring your marketing is slick and engaging, you should ensure that your ads are relevant to your target market. Read on to learn all you need to know about MAIDs.
RFM analysis is alive and well. It’s a simple and efficient way to use quantitative data – like sales records – to get a meaningful impression of clients.
Modern businesses create heaps of data. They also run countless models on a consistent basis to find results. These results help to prove a concept or point they are trying to make. With these results, stakeholders can make crucial data-backed business decisions. But this can all mean nothing if you don't understand whether or not the models you're running and resulting data are even valid.
Demographic segmentation is one market research tool you should use to better understand your customers. Segmentation helps you create customer profiles that allow you to target your marketing strategies more effectively.