The Need for a Marketing Data Strategy As funnel data consultants, we speak with executives and business owners across many…
If there's anything the data age has taught modern businesses, it's that each generation has a mind of its own.…
In some ways, data is the lifeblood of marketing. It's what businesses use to understand customers, track progress, and decide…
Boardrooms have long been battlegrounds for sales and marketing teams pleading their case for the most valuable department of any…
This detailed advice on Marketing Analytic Best Practices helps marketers collect useful data, maximize its value and set beneficial goals.…
Marketing analytics is the use of customer, competitor, and industry data to make smarter decisions for your marketing team. This…
Marketing analytics ensures that your organization can develop a smart, data-driven marketing strategy. If you’re looking for a general overview…
Marketing analytics is the use of quantitative methods to analyze marketing data, helping you make smarter data-driven decisions. In this…
Data privacy is important to consumers. Smart companies have made strides in recent years towards adopting methods of protecting their…
Mobile advertising is one of the most effective ways to get your brand noticed. In addition to ensuring your marketing…