Pardot + ironFocus

Pardot is one of the most trusted B2B marketing automation tools out there. It can automate lead generation tasks, deliver engaging customer experiences, and even keep a track of your marketing ROI. However, a lot of times, businesses fail to use Pardot to its full potential. Third-party Pardot integrations can open up new possibilities for you to engage with your audience.

For instance, integration with Google Forms can help you take advantage of surveys as a lead generation strategy. Similarly, integrating Pardot with your existing social media management tool can streamline lead management.

At ironFocus, we help you with custom Pardot integrations so you can make the most of your inbound customer data.

Pardot Integrations for Even Better Customer Engagement

Pardot logo

Right out of the box, Pardot comes with 13 native connectors. These connectors help you automate common marketing workflows such as email campaigns and social media management. However, if restricted to these connectors, it can create data silos, which aren’t good news for your marketing ROI. 

To get the most out of your customer data, it is important that Pardot talks to other tools in your tech stack, and vice-versa.

Modern consumer journeys are complex. A potential customer interacts with your business times before they convert. To get the most out of any marketing automation tool, including Pardot, you need integrated data pipelines. And that’s where Pardot integrations come in.

By building custom integrations for Pardot, we help you sync all of the incoming data. With all the data in sync, you get a deeper understanding of customer journeys and more accurate attribution models. In turn, this can inform your overall marketing strategy that can improve customer engagement rates, lead generation, and other important KPIs.

When you move beyond basic Pardot integrations, you can build really complex workflows that unleash new business growth.

How ironFocus Pardot Integrations Work

At ironFocus, it is all about building custom solutions because no two businesses are the same. The kind of Pardot integrations that you need will depend on three important factors: your current tech stack; how data is flowing in your organization; and your short-term and long-term business goals.

We take all the three factors into account to build tailormade solutions centered around the power of Pardot’s marketing automation. It could be that improving existing Pardot integrations solves data bottlenecks for you. For others, it might take more complex integrations for optimized marketing funnels.

You always get unbiased, expert advice from us that is meant to drive your business forward.

Pardot can be a really powerful tool for building flexible workflows at scale. Let us help you get the most out of Pardot’s marketing automation. Schedule a call with us to learn more about our capabilities and how we work with businesses.

Three key factors that determine the kind of Pardot integrations that you need:

  • Current tech stack
  • Data flow
  • Short-term and long-term business goals