Instapage + ironFocus
Personalized landing pages with Instapage are helpful to get more leads in your pipeline. To convert those leads into paying customers, they have to be nurtured across your sales and marketing funnels. For that to happen, your messaging needs to stay consistent and relevant across the entire digital ecosystem, which means every part of your tech stack has to work in sync. That’s where Instapage integrations come in.
With custom Instapage landing pages, ironFocus optimizes data flows between Instapage and sales and marketing tools, such as CRMs, marketing automation platforms, and social media analytics. The goal – to maximize your sales and marketing ROI.
Instapage Integrations for Deeper Business Insights
At its most basic, Instapage delivers personalized landing pages for your ad campaigns. It can be a useful tool for bringing more leads into your pipeline. Modern-day customer journeys are fragmented, though. A typical customer will interact with your business across channels before converting.
You need to have different tools to engage with them at every stage of the journey. Having a bouquet of apps can create data problems. And that’s what we intend to solve with our custom Instapage integrations.
Redundancy in data or data bottlenecks can give you a skewed picture of how your marketing campaigns are performing. In turn, you have incomplete information to base your business decisions on, which leads to wasted dollars. With Instapage integrations, we optimize your data flow to give you access to deeper customer insights.
It is about improving your data pipelines to unlock the full potential of your sales and marketing campaigns. Better data pipelines enable more advanced attribution modeling. Accurate attribution can answer key business questions, such as what kind of content is resonating with your audience and the marketing channels to focus on.
Go beyond simply personalizing your landing pages with Instapage. Optimally integrating it with the rest of the tech stack can take your business growth to the next level.
How ironFocus Instapage Integration Works
Analyzing your tech ecosystem and how data is flowing between different apps is the first step of any integration project. We take a look at your existing Instapage landing pages, if any, and how they can be optimized in terms of performance and compatibility. Next, we analyze the larger picture – how Instapage can be integrated with the remaining parts of your IT infrastructure.
The final step is suggesting additional tools to be integrated with Instapage that will benefit your sales and marketing funnels. For example, it could be that your business can benefit from integrating Instapage with a mobile analytic solution.
Every integration decision is informed by the nature of your business, your customer journeys, and how more insights can be extracted from the customer data that is available. We are a team of marketers who intimately understand big data. We customize tools through code such that they help you get the most out of your data investments.
Let us help you unlock explosive business growth. Talk to us about custom Instapage integrations to improve your sales and marketing funnel.