The most common organization to audit your agency or internal team is another agency that wants your business. Their audit is 100% biased. We provide you an unbiased data driven marketing audit that will improve the performance of your team and agency partners.
You must be able to see every marketing channel, medium, and source from click to revenue in order to properly optimize marketing spend for the greatest return. This requires unified data from ad platforms, website, CRMs, revenue recognition systems, and the Accounting GL to name a few. We will:
We will meet with your team to understand performance goals for leads, customer acquisition, revenue, retention, etc. We will formulate an audit strategy that bases performance finding on facts and data rather than emotions or belief. We will provide:
Audits will include move forward marketing strategy recommendations for each channel to include both agency and internal team action plans. Plans focus on Cost Per Customer Acquisition (CPS) reduction while maintaining or improving average lifetime revenue value (LVT). Product specific marketing effectiveness will be addressed at the macro level.
We will meet with your team to understand performance goals “by product” for leads, customer acquisition, revenue, retention, etc. We will review current PPC, SEO, PPL, and Display/Social efforts in support of those product plans. Deliverables are the same as the “Marketing Performance Audit” above but will be product specific at the micro level.