Modern businesses create heaps of data. They also run countless models on a consistent basis to find results. These results…
Not all data warehouses are created equal, and some are better suited for different use cases and customers. If you’re…
It might sound a little dry, but even math-challenged people can master predictive analytics. Here is what you need to…
Every company needs to track its sales, marketing efforts, and customer behavior. Setting that up is the easy part, but…
Digital technologies have reshaped the business landscape of countless industries, dramatically boosting productivity and efficiency. Yet far too many companies…
Funnel analysis is the process of telling you who bailed and when -- but most importantly, why.
Introduction Capturing web analytics data about how users interact with your website may be one of the most crucial tasks…
Companies that wrangle and organize the influx of marketing data for automated decision making have a competitive advantage. Marketing data…
Putting together an effective marketing strategy is crucial to the success of almost any organization. Connected marketing is a great…
It's time that you begin applying this turnkey strategy to identify and analyze your target market.