In 2022, there is data everywhere. Too much data. Handling it all can be overwhelming and with such an abundance […]
Prescriptive analytics is a relatively new field of data science that uses predictive modeling and machine learning to provide actionable […]
Customer friction is the bane of a business’s existence when it comes to website sales. In short, customer friction can […]
If there’s anything the data age has taught modern businesses, it’s that each generation has a mind of its own. […]
In some ways, data is the lifeblood of marketing. It’s what businesses use to understand customers, track progress, and decide […]
It’s a well-known fact that data is the lifeblood of any business. It helps us create customer profiles and understand […]
Boardrooms have long been battlegrounds for sales and marketing teams pleading their case for the most valuable department of any […]
This detailed advice on Marketing Analytic Best Practices helps marketers collect useful data, maximize its value and set beneficial goals. Read on
Marketing analytics is the use of customer, competitor, and industry data to make smarter decisions for your marketing team. This […]
Marketing analytics ensures that your organization can develop a smart, data-driven marketing strategy. If you’re looking for a general overview […]