Sales funnel optimization is key to ensuring that your business makes the most of its opportunities. By understanding the sales […]
The Need for a Marketing Data Strategy As funnel data consultants, we speak with executives and business owners across many […]
In 2022, there is data everywhere. Too much data. Handling it all can be overwhelming and with such an abundance […]
Prescriptive analytics is a relatively new field of data science that uses predictive modeling and machine learning to provide actionable […]
Customer friction is the bane of a business’s existence when it comes to website sales. In short, customer friction can […]
If there’s anything the data age has taught modern businesses, it’s that each generation has a mind of its own. […]
In some ways, data is the lifeblood of marketing. It’s what businesses use to understand customers, track progress, and decide […]
It’s a well-known fact that data is the lifeblood of any business. It helps us create customer profiles and understand […]
Boardrooms have long been battlegrounds for sales and marketing teams pleading their case for the most valuable department of any […]
This detailed advice on Marketing Analytic Best Practices helps marketers collect useful data, maximize its value and set beneficial goals. Read on