Data, and tools to analyze that data have been around for quite a while, now. If you have ever run […]
From self-driving cars to manufacturing robots and virtual assistants, the AI revolution is firmly underway. According to a PricewaterhouseCoopers survey, 84 […]
Powered by the digital revolution, the world of content marketing looks very different than it did 20 or even 5 […]
Sales funnels are critical tools for analyzing a business. Funnel analysis yields important data sets in funnel reporting. This data […]
Analyses of sales patterns are among the most important tools a business can have. Businesses exist to make a profit […]
CDP solutions provide an all-in-one platform where marketers can visualize the entire customer journey from click to revenue.
It is important to understand the difference between KPIs and metrics. Read on to learn the difference and which ones will grow your business.
At the heart of this major change lies the revolutionary technology of machine learning. Machine learning enables marketers to predict consumer trends based on big data, which is processed to create hyper personalized services. There are many reasons why machine learning is all the hype these days. For starters
CPA (cost per acquisition) is one of the most common pricing models in online ads. In this article, we’ll discuss everything you need to know about CPA advertising: what CPA is, how CPA works, the difference between CPA and other pricing models, and how to optimize your CPA costs.
Funnel Analysis
In all websites that conduct some form of online transactions, the conversion funnel is the part where visitors turn into […]