Marketing analytics is the use of quantitative methods to analyze marketing data, helping you make smarter data-driven decisions. In this post we outline Definition, Benefits, Tools, and More.
You already know you must cater to Google – the search giant owns 92% of the global online search market. This means if you want to be found, you need to be listed on Google and pay attention to its Analytics. This monitoring tool provides detailed information about your site’s audience, acquisition, behavior, and conversions both historically and in real-time.
We are living in the world of big data. Businesses are popping up everywhere, and customers have a variety of options available. Understanding customer loyalty analytics is the key to improving your customer experience. An improved experience makes for long-term happy customers.
Data privacy is important to consumers. Smart companies have made strides in recent years towards adopting methods of protecting their customers' data. But with the occurrence of data breaches, many have realized self-regulation in a field ripe for potential losses needed better oversight.
Incrementality isn't something you hear about as often as some other marketing metrics. That is because there's still plenty of confusion about how it works - or even what it is. Incrementality is a specific version of AB split testing. Split testing that focuses on the increase of key purchase indicators and measures the conversion rate.