Prescriptive analytics is a relatively new field of data science that uses predictive modeling and machine learning to provide actionable […]
You already know you must cater to Google – the search giant owns 92% of the global online search market. This means if you want to be found, you need to be listed on Google and pay attention to its Analytics. This monitoring tool provides detailed information about your site’s audience, acquisition, behavior, and conversions both historically and in real-time.
Incrementality isn't something you hear about as often as some other marketing metrics. That is because there's still plenty of confusion about how it works - or even what it is. Incrementality is a specific version of AB split testing. Split testing that focuses on the increase of key purchase indicators and measures the conversion rate.
Fortunately, companies with a SQL license can utilize SQL Server Reporting Services at no additional cost to visualize and analyze marketing data.
You can’t make smart business decisions in today’s high-tech environment without SQL reporting tools that help you understand data. Businesses […]