Digital technologies have reshaped the business landscape of countless industries, dramatically boosting productivity and efficiency. Yet far too many companies […]
Funnel analysis is the process of telling you who bailed and when -- but most importantly, why.
Introduction Capturing web analytics data about how users interact with your website may be one of the most crucial tasks […]
The sustainability of any business can be attributed to its ability to market itself well. In other words, your sales […]
Marketing is a vast and often confusing field drowning in data. Marketing attribution data strategy provides a way to wrangle the beast.
"Big data" is the latest industry buzzword, but what do you actually do with it? Here's a look at five ways firms are using marketing data science.
Organizations are struggling with marketing attribution accuracy, often unknowingly, and it's costing them a fortune.