Prescriptive analytics is a relatively new field of data science that uses predictive modeling and machine learning to provide actionable […]
Incrementality isn't something you hear about as often as some other marketing metrics. That is because there's still plenty of confusion about how it works - or even what it is. Incrementality is a specific version of AB split testing. Split testing that focuses on the increase of key purchase indicators and measures the conversion rate.
From self-driving cars to manufacturing robots and virtual assistants, the AI revolution is firmly underway. According to a PricewaterhouseCoopers survey, 84 […]
At the heart of this major change lies the revolutionary technology of machine learning. Machine learning enables marketers to predict consumer trends based on big data, which is processed to create hyper personalized services. There are many reasons why machine learning is all the hype these days. For starters