It might sound a little dry, but even math-challenged people can master predictive analytics. Here is what you need to know.
Funnel analysis is the process of telling you who bailed and when -- but most importantly, why.
The sustainability of any business can be attributed to its ability to market itself well. In other words, your sales […]
Marketing is a vast and often confusing field drowning in data. Marketing attribution data strategy provides a way to wrangle the beast.
Organizations are struggling with marketing attribution accuracy, often unknowingly, and it's costing them a fortune.