We are living in the world of big data. Businesses are popping up everywhere, and customers have a variety of options available. Understanding customer loyalty analytics is the key to improving your customer experience. An improved experience makes for long-term happy customers.
Data privacy is important to consumers. Smart companies have made strides in recent years towards adopting methods of protecting their customers' data. But with the occurrence of data breaches, many have realized self-regulation in a field ripe for potential losses needed better oversight.