Every company needs to track its sales, marketing efforts, and customer behavior. Setting that up is the easy part, but what do you do with the company sales data that comes back? You can use the information provided by your company data to increase sales, but only if you know how to interpret and use it.
Companies that wrangle and organize the influx of marketing data for automated decision making have a competitive advantage. Marketing data science to include machine learning and AI have greatly enhanced our ability to do this.
Putting together an effective marketing strategy is crucial to the success of almost any organization. Connected marketing is a great […]
It's time that you begin applying this turnkey strategy to identify and analyze your target market.
Audience segmentation is the process of organizing your market into groups and sub-groups on the basis of shared characteristics.
Demographic Segmentation
Demographic segmentation is one market research tool you should use to better understand your customers. Segmentation helps you create customer profiles that allow you to target your marketing strategies more effectively.
Marketing Mix Modeling
What is Media Mix Modeling? Deciding the best way to spend your finite marketing budget should be one of the foremost concerns of any marketing professional. Unfortunately, it’s not always easy to know the optimal allocation for these funds.
Statistics Cheat Sheet
This statistics cheat sheet will serve as a quick primer in data science by explaining three concepts.