Audience segmentation is the process of organizing your market into groups and sub-groups on the basis of shared characteristics.
Demographic segmentation is one market research tool you should use to better understand your customers. Segmentation helps you create customer profiles that allow you to target your marketing strategies more effectively.
What is Media Mix Modeling? Deciding the best way to spend your finite marketing budget should be one of the foremost concerns of any marketing professional. Unfortunately, it’s not always easy to know the optimal allocation for these funds.
This statistics cheat sheet will serve as a quick primer in data science by explaining three concepts.