Audience segmentation is the process of organizing your market into groups and sub-groups on the basis of shared characteristics.
The sustainability of any business can be attributed to its ability to market itself well. In other words, your sales […]
Demographic segmentation is one market research tool you should use to better understand your customers. Segmentation helps you create customer profiles that allow you to target your marketing strategies more effectively.
What is Media Mix Modeling? Deciding the best way to spend your finite marketing budget should be one of the foremost concerns of any marketing professional. Unfortunately, it’s not always easy to know the optimal allocation for these funds.
This statistics cheat sheet will serve as a quick primer in data science by explaining three concepts.
Marketing is a vast and often confusing field drowning in data. Marketing attribution data strategy provides a way to wrangle the beast.
"Big data" is the latest industry buzzword, but what do you actually do with it? Here's a look at five ways firms are using marketing data science.
Organizations are struggling with marketing attribution accuracy, often unknowingly, and it's costing them a fortune.