Prescriptive analytics is a relatively new field of data science that uses predictive modeling and machine learning to provide actionable […]
Incrementality isn't something you hear about as often as some other marketing metrics. That is because there's still plenty of confusion about how it works - or even what it is. Incrementality is a specific version of AB split testing. Split testing that focuses on the increase of key purchase indicators and measures the conversion rate.
Fortunately, companies with a SQL license can utilize SQL Server Reporting Services at no additional cost to visualize and analyze marketing data.
You can’t make smart business decisions in today’s high-tech environment without SQL reporting tools that help you understand data. Businesses […]
When you design an ad campaign, many of the variables you choose to use may seem arbitrary. However, even minor changes such as color, font, or image selection can make a substantial difference in converting visitors or followers to customers. Before you commit to a single ad concept or pitch wording, test your advertising to see just how effective it can be.