If there's anything the data age has taught modern businesses, it's that each generation has a mind of its own.…
The act of segmentation analysis takes a look at each of those smaller sections and finds the unique consumer needs…
Mobile advertising is one of the most effective ways to get your brand noticed. In addition to ensuring your marketing…
Your marketing efforts should obviously be well-rounded, but mastering behavioral segmentation is a must. In fact, it’s something that consumers…
RFM analysis is alive and well. It’s a simple and efficient way to use quantitative data – like sales records…
Modern businesses create heaps of data. They also run countless models on a consistent basis to find results. These results…
It's time that you begin applying this turnkey strategy to identify and analyze your target market.
Audience segmentation is the process of organizing your market into groups and sub-groups on the basis of shared characteristics.
Demographic segmentation is one market research tool you should use to better understand your customers. Segmentation helps you create customer…