This detailed advice on Marketing Analytic Best Practices helps marketers collect useful data, maximize its value and set beneficial goals. Read on
Marketing analytics is the use of customer, competitor, and industry data to make smarter decisions for your marketing team. This […]
Data privacy is important to consumers. Smart companies have made strides in recent years towards adopting methods of protecting their customers' data. But with the occurrence of data breaches, many have realized self-regulation in a field ripe for potential losses needed better oversight.
Incrementality isn't something you hear about as often as some other marketing metrics. That is because there's still plenty of confusion about how it works - or even what it is. Incrementality is a specific version of AB split testing. Split testing that focuses on the increase of key purchase indicators and measures the conversion rate.