Data is of increasing paramount importance in this information age. A rather infamous example of how obtaining the right data […]
Customer retention is dependent on a number of factors. The ability to interact one-on-one with the company is an important […]
Data, and tools to analyze that data have been around for quite a while, now. If you have ever run […]
From self-driving cars to manufacturing robots and virtual assistants, the AI revolution is firmly underway. According to a PricewaterhouseCoopers survey, 84 […]
Powered by the digital revolution, the world of content marketing looks very different than it did 20 or even 5 […]
Sales funnels are critical tools for analyzing a business. Funnel analysis yields important data sets in funnel reporting. This data […]
It is important to understand the difference between KPIs and metrics. Read on to learn the difference and which ones will grow your business.
At the heart of this major change lies the revolutionary technology of machine learning. Machine learning enables marketers to predict consumer trends based on big data, which is processed to create hyper personalized services. There are many reasons why machine learning is all the hype these days. For starters
Not all data warehouses are created equal, and some are better suited for different use cases and customers. If you’re wondering “Which cloud data warehouse is best for me?”, this article is for you. We’ll discuss 5 of the top data warehouse tools so that you can make the right choice for your business.
It might sound a little dry, but even math-challenged people can master predictive analytics. Here is what you need to know.