Marketing data science
Companies that wrangle and organize the influx of marketing data for automated decision making have a competitive advantage. Marketing data science to include machine learning and AI have greatly enhanced our ability to do this.
Connected marketing
Putting together an effective marketing strategy is crucial to the success of almost any organization. Connected marketing is a great […]
No matter what type of business you are in, you most likely need marketing optimization. Whether you’re unfamiliar with the […]
Target Market
It's time that you begin applying this turnkey strategy to identify and analyze your target market.
audience segmentation
Audience segmentation is the process of organizing your market into groups and sub-groups on the basis of shared characteristics.
Multi-Touch Attribution
The sustainability of any business can be attributed to its ability to market itself well. In other words, your sales […]
Demographic Segmentation
Demographic segmentation is one market research tool you should use to better understand your customers. Segmentation helps you create customer profiles that allow you to target your marketing strategies more effectively.
The act of segmentation analysis takes a look at each of those smaller sections and finds the unique consumer needs within each segment.
Your marketing efforts should obviously be well-rounded, but mastering behavioral segmentation is a must. In fact, it’s something that consumers expect.
Stp Marketing
There are many different ways of thinking about marketing, but one, in particular, stands out in this modern age of online marketing. It is called STP.