Companies that wrangle and organize the influx of marketing data for automated decision making have a competitive advantage. Marketing data science to include machine learning and AI have greatly enhanced our ability to do this.
Demographic segmentation is one market research tool you should use to better understand your customers. Segmentation helps you create customer profiles that allow you to target your marketing strategies more effectively.
Your marketing efforts should obviously be well-rounded, but mastering behavioral segmentation is a must. In fact, it’s something that consumers expect.