Every business needs to market its products or services, in order to get new customers, or simply to get new business from existing customers. In this guide we take you through all you need to know about marketing optimization
Your marketing efforts should obviously be well-rounded, but mastering behavioral segmentation is a must. In fact, it’s something that consumers expect.
Fortunately, companies with a SQL license can utilize SQL Server Reporting Services at no additional cost to visualize and analyze marketing data.
You can’t make smart business decisions in today’s high-tech environment without SQL reporting tools that help you understand data. Businesses […]
Deep learning is something that can be difficult to keep up with. It is an area of technology that is […]
The ability to manage and use big data is crucial for nearly every organization, no matter how large or small. […]
Data is of increasing paramount importance in this information age. A rather infamous example of how obtaining the right data […]
Customer retention is dependent on a number of factors. The ability to interact one-on-one with the company is an important […]
RFM analysis is alive and well. It’s a simple and efficient way to use quantitative data – like sales records – to get a meaningful impression of clients.
There are many different ways of thinking about marketing, but one, in particular, stands out in this modern age of online marketing. It is called STP.